Branding & Strategy

Naturi Vermouth - A delicious sense of place in contemporary Australia, with echoes of traditional Italian culture. A brand of fun filled nostalgic modernism designed to appeal to small bar owners, social creatures and adventurous drinkers.

80 Rays & Golden Love - More dreamy packaging work for natural wine brand Wine Fella's in the Napa Valley. Click for more!

Elevating the average cocktail menu into a luxurious and tactile brand piece. The Whisky Library's fine selection of hand crafted and unique whisky based cocktails, needs an equally fine menu. Click for more.

Thinking outside the box - a truely unique menu format, setting the scene for good times and an elevated sense of fun. Click for more!

Jungle Ballroom - Ultra vibrancy meets tropical rainforest, a cocktail bar & lounge sat upon historic Duxton Hill in Singapore. Click for more.

Bankroll that babyface! Enter the world of "prejuvenation" skin care for healthy, happy skin. Brand strategy, naming, packaging design, web design and animated digital assets for Skin Citizen. Click for more.

The Book of Yokai celebrates the celestial Yokai folklore of Japan combined with the unique vibrancy of Cambodia. Click for more.

Coffee anyone? Creating a space, in a space for our chums at Dawn Patrol Coffee. Click for more!

A field guide hard cover book to accompany a drinking experience not to be forgotten. Click for more.

Unfamiliar flavours, considered collaborations and extraordinary spirits. Argo, voted no.3 in Asia's Top 50 Bars.

Garcon Bleu - Painting outside the lines of tradition, a new dining and bar experience in the Sofitel Hotel, Adelaide. Click for more.

Bankroll that babyface! Skin Citizen web site designed by Mash. Click for more.

Brand and packaging design for Haute & Fable. Giving permission for premium Australian sparkling to create it's own identity. Click for more.

A multi-level roof top bar on the 30th floor of Siam@Siam in Bangkok. Elevated circumstances of paradise. Click for more.

Iconically Australian Whisky start up, Buckleys. Click for more.

Emmalene, Branding and packaging design - the story of two families from the Adelaide Hills. Click for more

The mystical methods of biodynamic wine making with Burn Cottage, making wines from New Zealand's South Island. Click for more.

Small batch, rare bottling whiskey, sourced from Tennessee and bottled in Brooklyn NYC. Click for more.

Wine Fella's - Branding, packaging design and wine naming by Mash for this Napa Valley based natural wine producer. Click for more.

Boris the Cuttery - Branding, interior design and art consultancy by Mash for an energetic and highly talented client, who wanted to leave the business nest and create his own brand with it's own unique personality. A multiple award winning project.

Boris the Cuttery, simple web site design, copy writing and development. Click for more.

Adelina - Packaging design work over the years for one of our longest client relationships. Click for more.

E-comm web site for Adelina Wines. Click for more.

Voted best vineyard of the year in 2023. The Estate wines, the fruits of their labour, from Adelina's own Clare Valley vineyard. Click for more.

Adding a contemporary spark to a forgotten treasure. Packaging and identity design for Californian wine producer Eden Rift. Click for more.

Telling the age old story of time itself and its effect on crafting wine with a sense of place. Branding and packaging design for Barringwood wines in Tasmania. Click for more.

Argo at Four Seasons in Hong Kong continues to progress their brand with Mash. Click for more.

Wicked Wild, not the answer to the mysteries of the universe, but perhaps the answer to unraveling the mysteries of alternative wines. Click for more.

Creative hoarding for the city of Adelaide. Eye bending patterns to draw you in for a sneak peak into the future. Click for more.

Mexican tostaderia meets tile laden diner Americana. Click for more.

The world's first and only alphabet of wine (we think), artistry of the grape, 26 letters, 26 stories. Click for more.

Packaging design for a range of David Jones wines that fall under their own iconic brand. Click for more.

Simple doesn't mean boring. Central Markets tenancy and signage design for Jamu.

Branding, interior design and web site for Happy Paradise Bar and Restaurant in Hong Kong. Click for more.

Custom branding imagery developed for Happy Paradise, Hong Kong. Click for more.

Web site design for Happy Paradise, Hong Kong. Click for more.

Linnaea - a family owned Australian urban winery creating wines that deliciously honour the vineyard. Click for more.

E-comm web site for Linnaea Wines. Click for more.

Wine Fellas - Wine club campaign imagery. Dreaming of rare concoctions and gems in the world of natural wine.

Visual representations of key botanicals for Lunar Gin. Click for more.

Packaging design for Big Easy Radio. winner of an Australian Graphic Design Association (AGDA) Pinnacle, the highest level of achievement at these prestigious awards.

Pepperjack Journal. A flip side to the usual food pairing to wine. This is wine pairing to food! Genius. Click for more.

Rare Medium, A periodical publication aimed at chefs at the forefront of their craft. This issue - Lego loves burger. Tasty Art-Disruption imagery and typography for food lovers and makers. The theme, food for kids! Click for more.

Super Sense – Festival of the Ecstatic for Art Centre Melbourne. Brand creation and campaign development. Click for more.

Motel Mexicola - Lovechild of 1960s Acapulco and Ricky Ricardo.

Limited release Rapscallion for Henley Farm. Label design and custom made typography.

Don’t Buy It™️ campaign publication for EVO. Click for more.

Brand Identity and campaign design work for 3 Adelaide Festivals, the premier world class arts festival held in Adelaide every year. Click for more.

Evo's 'Does Not Contain' propaganda extravaganza. A 'Does not contain marketing waaahhhhh' campaign. Click for more.

From Provence and Corsica to McLaren Vale - Ulithorne, making small parcels of fine wine from very different appellations.

One of our oldest projects and a great case study for the power of packaging. The Guilty by Shinas Estate. Click for more.

Africola — our Adelaide-based African-inspired restaurant.

Campaign development and branding assets for the 2019 Australian Interior Design Awards.

Packaging design, branding and campaign photography for Bellkurve Vodka. Click for more.

Branding, packaging design and photography for Italian wine brand So Prosecco. Real owl included. Click for more.

Evo's Free Your Mind teaser - Introducing the Deprogramming kit. Click for more.

Free your mind and your hair will follow. Campaign creation for Evo. Click for more.

Branding and web design for Digital Health CRC. Smart. Connective. Transformative.

Embracing a chapter of change that brings with it new opportunities. Click for more.

Label design for Adelina's Eternal Return.

Creations of metallic shimmery for AGDA (Australian Graphic Design Association). Click for more.

Web site design for Mamasita in Melbourne. Click for more.

Web site design for ODASA.