Naturi Vermouth

Naturi - a modern vermouth that speaks to a delicious sense of place in contemporary Australia, with echoes of traditional Italian culture. Australian wine, brandy and native botanicals (such as citrus, wattle seed and daisy bush) see a blend of modern experimental flavours with Italian methodology. Drawing on the small hand crafted nature of this brand, design inspiration came from small family owned Italian bars. From here an injection of playful custom logo type was created along with logo illustration designed to represent the concept of 'fine blending' with two characters blending and swirling into one another. A blending of cultures and flavours. A feeling of nostalgic modernism drives the packaging design. A fun filled brand to appeal to small bar owners, social creatures and adventurous drinkers.