Client - Sofitel
Painting outside the lines of tradition. A new dining and bar experience in the Currie Street Sofitel (Adelaide, AU). Mash was commissioned to create a brand strategy, brand ID, art program and marketable proof points for the venue. Mash also created a detailed interior design concept to align with brand strategy. This was passed on to P49 Design to execute and document. Mash also worked with the client to curate and conceptualise a series of over 30 art pieces adorning the walls from local as well as international artists (including two Mash created pieces). Branded floor inlays and signage also fell under the Mash remit. ‘Bon Appétit!’
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