Client - evo
With evo's mantra "saving ordinary humans from themselves" ringing in our ears we focused our disruptive yet aspirational efforts on a portrayal of the extra-ordinary humans, presenting the empowering message that beauty is wherever you find it. Open roads ahead, wind in our hair we plotted course for the wondrous imaginings of unknown outsider artists and a variety of off-the-grid locations as a through line for a diverse range of campaign imagery, documenting our journey along the way and proving the world looks a little more beautiful when you free your mind.
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