Sarah and Sparky Marquis, names of
formidable talent in the wine industry,
approached Mash to create a new brand
for their own wines. A brand name
was created. Logo, stationery and
packaging followed. Featured here are
the lower priced series of wines offered by
Mollydooker. The wines are of exceptional
quality, due the skills of Sarah & Sparky,
attention to detail and hands on approach.
It seemed fitting for Mash to design the
packaging with no computer generated
fonts, all type was hand drawn. Inspiration
came from antique books and advertising
illustrations of old. Working with John
Englehardt, Mash created their own
illustrations based on the wine names.
Since inception of these labels Mollydooker
brand awareness has shot through the
roof. Combined with some outstanding
wine scores, Mollydooker now regularly
sells out.

This packaging series was also lucky
enough to win Mash a Pinnacle Award at
the 2006 AGDA National Biennial Awards
(the highest level of achievement).

Check out website here.



Scroll across to view the images.



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