Inkwell approached Mash to rejuvenate
their wine packaging and brand identity.
The ink splatter forms the central part
of the brand identity and packaging.
Logo type was kept simple and used on
a neck label to keep separation between
the type and the strong yet simply
presented ink imagery. The label shape
reflects the open pages that would create
such a pattern. Uncoated stock was used
with 2 levels of high build gloss varnish
on the ink area, giving the label a three
dimensional feel.



Scroll across to view the images.



Prev / Next
Home