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Eco.Kid, an environmentally aware,
organic hair care range for kids. The
brand identity is one of honesty and a
healthier choice for our kids. The identity
developed included point of sale items,
fold out brochure/poster and user guide
book for retailers. 100% recycled paper
stock was used. The yellowness of the
stock was purposefully brought out so a
recycled feel was communicated without
the need to read about it in 5 point type
on the inside back cover of printed
material. A variety of hand cut shapes
were developed to create elements in
an Eco.Kid world. These were made
from colored paper, photographed and
combined with photographic imagery
of ‘Eco.Kids’. These shapes form a vital
part of the overall branding. A level of
sophistication is kept with the use of
simple no fuss typography and logo,
combined with some handwritten
elements.


Scroll across to view the images.



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