An entirely biodynamic winery in New
Zealand. Mash wanted to create a unique
brand that communicated the ‘hands on’
characteristics with the sometimes
mystical methods of biodynamics. The
founding father of biodynamics
agriculture, Rudolf Steiner was heavily
influenced by the writings of Johann
Wolfgang Von Goethe. ‘The Green Snake
and the Beautiful Lily’ is a fairy tale by
Goethe published in 1795. This is a story
about the combining the ‘ideal human
being’ in everyone with ‘outer life
experiences’, the two working in harmony.
If this can be achieved then the human
being would be a truly worthy existence.
This was an inspirational story for Steiner
and forms the basis of biodynamics.

‘The Green Snake and the Beautiful Lily’
was the inspiration Mash needed. The
various parts of the story have been put
together to create an illustrated collage
that forms the basis of the Burn Cottage
brand imagery used in packaging,
promotion and stationery. The images
shown here depict a poster that can also
be broken down to individual business
cards. The full sheets were printed with
perforations that could then be torn apart.



Scroll across to view the images.



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